How We Work
How Fall Line Farms & Local Roots Works
Using our Buying Pages, you shop online with us any time between Friday at noon to Monday at midnight. You pay for your order online and then pick it up on the following Thursday afternoon at your closest Central Virginia pickup location.
Orders are delivered fresh, straight from the farms on Thursdays. Our producers share in the delivery process and we rely on volunteers to sort the orders at the pickup locations. This cooperative system allows us to keep delivery costs down to a minimum meaning more money goes back to the producers.
Since 2008, we have been providing access to fresh, local food to the Central Virginia community through our online farmers market program. What sets us apart? Our standards – Freshness, Traceability, Transparency – We raise the bar for the fresh, local, sustainable market.
Be informed of weekly specials, upcoming events, and fantastic recipes ideas to make ALL-LOCAL dishes!
NEW CUSTOMERS, Welcome!
Our Buying Pages open each week at noon Friday and remain open until midnight Monday evening. Once you Register and choose a pick up location you can begin shopping. Membership options are:
One Week: $3
* there is a once per week $2 processing fee when you order to assist us with covering the cost of processing payment of orders.
RETURNING CUSTOMERS, if you are an active customer, an expired member or have a pending account with us then you are already in our system. Simply go to Log In and at the bottom of the screen choose "Request Password Reset". You will need to set up a new password to access the new site. Once you Log in, you will find that your membership is active and any outlying credits are posted to your account. Please update your contact information with us and choose a convenient pick up location and you can begin shopping at 12 noon Friday.
If you have any problems accessing your account please contact us.
Fall Line Farms and Local Roots is a non-profit online farmers market in Richmond, Virginia and the surrounding counties. We are not a wholeseller, but a group of people who know the importance of local food and farm land dedicated to supporting our small family farms and local businesses providing fresh local food year round to our members.
As a member you order when you want - there is no requirement to order every week. You shop by the item and there is NO MINIMUM ORDER. With one order and one payment, you are able to order directly from 40+ producers.
Our farmers share with you details about their products and their practices so you can make the best decisions for your family's health and nutrition needs. Completely transparent, you will know exactly where your food is coming from and are encouraged to contact your farmers directly with questions.
How we are different
We opened in the fall of 2008 with one goal in mind, to help small farms through the challenging season ahead. Since then, we have grown and developed but never wavered from this basic focus.
Our innovative online buying program allows small farms to sell their products as they come available at a competitive fair price that is set by them.
There is no minimum supply required for them to sell, allowing very small start up farms to grow and expand into a larger marketplace. We like to think of ourselves as an incubator for small sustainable farms.
Because our producers share in the delivery, we are able to keep our costs low. That means more money goes back to the farms.
We are not a reseller or wholeseller. When you order you are buying directly from the producers in our market.