Tomahawk Steaks with Mushrooms

From Jil Davis at ThorneBrook Farms

Here's Jil's foolproof method for making the most of these eye-catching steaks. Great for a special occasion or date night!

Preheat oven to 375 degrees.

Rub steak with your favorite steak seasoning or rub and let sit at room temperature for about 30 minutes.

Heat a cast iron pan until hot and then turn the stove eye to low down to low. Add 1 stick of butter (yes, one whole stick), roughly 2 tbs olive oil, 1 lb sliced mushrooms, and a sprig of rosemary. Saute until mushrooms are slightly tender. They'll finish cooking in the oven later.

Push the pan contents to the sides of the pan to make room for the steak. Place steak in center of pan.

Sear steak for 7 minutes on the first side. Then flip it and cook for another 6 minutes. This browns both sides and creates a delicious crust on the meat.

Redistribute the mushrooms, butter mixture, and rosemary so it hugs the steak.

Place pan in the oven until internal temperature of the steak reaches 120-125 degrees, basting the meat a couple of times with the butter mixture during the cooking time.

Use a meat thermometer to keep checking the internal temperature of the steak. When it reaches 120-125 degrees, remove the steak from the oven and move it to a cutting board to rest for 15 minutes.

Carve & enjoy!

Published: 04/12/2021

Spinach, Lamb, and Feta Burgers à la ThorneBrook Farms

This recipe makes use of some seasonal spring items that are easy to find on our pages right now: lamb, spinach, and feta. Jil Davis of ThorneBrook Farms once again sends us a delicious idea for a dinner that’s sure to delight.

Since we have these amazing local ingredients, it’s easy to include them in your market haul and slip this recipe into your meal planning rotation. You can make the burgers and the sauce over the weekend and just pull them out to cook and enjoy on the designated evening. An easy, delicious weeknight meal!

You’ll need:
· 1 lb of ground lamb
· Fresh or frozen spinach—about 8 oz.
· 8 oz. feta cheese (more or less, according to your taste)
· Salt and pepper

If you’re using fresh spinach, you need to sauté it first to wilt it down a little. If you’re using frozen spinach, put the frozen greens in a colander and let them thaw, then squeeze the water out of them with your hands. Use only a handful of the thawed, squeezed greens.

Once the spinach is ready, crumble the feta into a large bowl, add the spinach, and crumble the ground lamb into the bowl as well. Add salt and pepper. Toss with your hands until well mixed, then form into burgers and cook in a skillet or on the grill.

Not feeling the burgers? Spread the meat combo out on a sheet pan, put it in the oven, and bake until browned and sizzling. Then try one of these equally delicious ideas:

· Combine with fresh spinach and tzatziki sauce* in a pita pocket;
· Create a Mediterranean bowl with brown rice, pickled veg, arugula, and tzatziki;
· Use the burger or the meat mixture as a salad topper.

*Tzatziki sauce is easy to make. Shred cucumbers of any kind until you have about ½ a cup. Salt the shreds lightly, toss, and put them in a colander to drain while combining the other elements of the . Let them drain for at least 15 minutes. Combine 1 cup of plain Greek yogurt, some chopped dill, about a tablespoon of fresh lemon juice, pepper, and a crushed garlic clove. Squeeze the cucumber shreds with your fist to get most of the water out before adding to the yogurt mixture, then stir in. Adjust the sauce to your taste with the addition of more salt, lemon, dill, whatever. Eat right away, or better yet, let it sit in the fridge overnight so the flavors will meld.

Published: 03/16/2021

ThorneBrook Farms Oven-Baked Quesadillas

Jil and Brooks Davis raise grass-fed beef cattle in Goochland. They live on a farm in Cumberland County. Brooks is the farmer extraordinaire, and Jil is the PR and business manager--not to mention a fabulous cook. We're excited that she's shared this delicious quesadilla recipe with us, which is perfect for dispelling the February blahs. Thank you, Jil and Brooks, for all that you contribute to our community.

Jil based these quesadillas on a recipe from Ree Drummond (The Pioneer Woman), and put her own personal spin on it to make it extra delish! These beef quesadillas will really satisfy your family’s hunger, and they are great warmed over, too. (Don’t you love cook-once-eat-twice recipes? We sure do!)

Here's the “How-To”:

If you’re filling with meat, you’ll want to prepare that first. This recipe used 1 pound of ThorneBrook Farms’ grass-fed ground beef, flavored with taco seasoning and then browned. (Scroll down to the bottom for our easy taco seasoning recipe.) By the way--Jil says that this recipe is excellent made with a pound of their grass-fed chorizo, browned. No taco seasoning needed.)

Arrange the tortillas on a rimmed cookie sheet/jelly roll pan so that they overlap and cover the bottom, but so that they also hang over the sides.

Fill them up with your favorite fillings, including cheese, black beans, and salsa—whatever you crave in a quesadilla!

Fold the sides over the filling and then cover any gaps with more tortillas or a top layer. Brush the whole thing generously with butter and place another cookie sheet on top to press it down. Look how gorgeous this looks when it comes out of the oven!

Bake at 450 degrees for 20 minutes or so. Top with more salsa, chopped green onion, chopped tomato, sour cream—whatever you like best. Yummo!

This is an easy and quick weeknight dinner, and easy to work into your meal prep. The leftovers are also wonderful warmed up.

Don't just take our word that Jil is a whiz in the kitchen! Follow ThorneBrook Farms on social media (@thornebrookfarmsva) if you’re interested in learning more about grass-fed beef raised the right way, or if you love eloquently written insights into farm life. You'll also love this page if are on the search for recipes that give you great ideas for using this wonderful beef, which we’re proud to offer through our non-profit online market. You can find their grass-fed beef here:

Taco seasoning is easy to make at home, and most people already have the ingredients in their spice cabinets. Just combine 1 tablespoon of Tbsp chili powder with 1 and a half teaspoons of garlic powder, a teaspoon of smoked or plain paprika, a teaspoon of cumin, 1/2 a teaspoon of either oregano or epazote, and a pinch each of salt and pepper. Adjust to your taste, and heat it up with your favorite red pepper flakes or some other spicy ground pepper.

Published: 02/22/2021

Agriberry’s Raspberry Overnight Oats

Many thanks for Sara, the CSA manager at Agriberry, for sharing this recipe with us!

Agriberry grows their raspberries locally and they pick them at the peak of freshness and flavor. You’ll see them, just-picked, on our pages when they’re in season. Lucky for us, some of them are frozen right out of the field so that we can have delicious local berries in the winter. Extra-added plus: they’re good for you!

This is a great recipe for folks who like to take their breakfast with them to eat later. (It’s great for lunch, too!)


Layer these ingredients in a wide-mouth Mason Jar:

· 1/2 cup old fashioned oats

· 1 tbs black chia seeds

· 3/4 mashed ripe banana

· 1/2 cup frozen raspberries

· 1/4 cup vanilla yogurt

· 1/2 cup unsweetened coconut milk

Mix the ingredients together, put a lid on the jar, and leave it in the fridge overnight or for several hours.



Of course, you’ll want to order your raspberries from Agriberry. And yes, we have no bananas. (They aren’t local!) But we do have Good Health Herbs, which sells important pantry staples needed for this recipe, such as organic rolled oats.


No vanilla yogurt? Use plain yogurt with a little honey or maple syrup and vanilla mixed in. (Honey and maple syrup are almost always available on our pages!)

No coconut milk? No problem! just substitute some local milk from Richlands Creamery! Oat milk and almond milk work fine, too.

Keep this recipe handy all year. Any frozen or fresh berries—or other juicy fruits, like sliced peaches—will work beautifully.

For a little extra crunch, chop some nuts and sprinkle on top right before eating. If you’re feeling really decadent, add a few chocolate or carob chips.

Published: 01/29/2021

RECIPE: Agriberry's Apple, Cheese, and Bacon Bites

Sara McCutchen, CSA Coordinator for Agriberry Farm, has generously shared this recipe for use by our members. There are plenty of great apples at their farm, but if you can’t make it out there, you can find them on our pages, too! We’ll deliver on Thursday, of course.

Choose a sweet apple for best results with this recipe: Honeycrisp, Gold Rush, Arkansas Black, Evercrisp, Snapdragon (a daughter apple to Honeycrisp), and Pink Lady would all work well. The rich cheese is perfect with the familiar sweetness of the fruit.


1. Cut each strip of thick sliced bacon into 4 equal parts (hint: I love using kitchen scissors to cut bacon.) Fry the strips until they are crispy.

2. Cut the apple into slices and remove the core. Once sliced, then toss them into a bowl with a bit of lemon juice and water to prevent browning.

3. Slice the Gouda (or a similar cheese) into portions that will fit onto the apples.

4. To assemble, place apple slices on plate, top with cheese, then bacon, then drizzle with honey and sprinkle with finely chopped fresh rosemary.

Crispy bacon and apple, with creamy, rich cheese in between--you'll love this!

MEMBER SHOPPING SUGGESTIONS: Check our FLF&LR pages for bacon, as our producers stock the best around when they have it. If you don't find bacon, try the Terra di Siena page for pancetta and rock this with a little Italian flair! You can also find some beautiful rich cheeses on our pages, with the right kind of flavor to complement the apples. Check both Caromont Farm and Twenty Paces. Read the descriptions to find something rich and delicious—maybe with a little age on it. Rosemary should be easy to find, since so many of our folks sell it year-round.

Visit the Agriberry page to choose your apples!

Published: 01/15/2021

Pullet Eggs: A Local Gourmand’s Delight!

Since our members tend to be food-curious, green, and adventurous in the kitchen, we knew you’d want to know about these little treasures.

This week and for the next couple of weeks, the youngest hens (pullets) at Thistledowne Farm will be laying some special eggs. They're a little smaller than what you may be used to, as illustrated by the eggs on the right in the picture above.

Chicken farmers like Christy Callas at Thistledowne Farm know the joy of eating pullet eggs, which are the first-ever eggs laid by "teenage" hens. Pullets are hens about 18 weeks old. They lay eggs that are smaller than what folks may be used to finding in a carton, but what these eggs lack in size, they more than make up for in richness and flavor! Pullet eggs are usually a little light on the whites and heavy on the yolks, hence the extra richness.

Pullet eggs are a rare treat. You’ll find them on our list only when one of our egg producers is bringing new laying hens into the flock. They're well worth choosing as part of your market haul, but get them when you see them, because a hen will only lay these for about 4 weeks before maturing to the point where she lays regular-sized eggs. This week (and for the next two or three weeks) check the Thistledowne Farm page to find them. Once they're gone, they're gone.

So what do you do with a pullet egg? They’re really wonderful for poaching, but you can use them for any other kind of egg dish you like or for baking. You simply have to adjust. For example, if you’re baking and the recipe calls for two eggs, you might need to use three instead. If you usually scramble two eggs for breakfast, you will want to use three of the pullet eggs. You get the picture.

Stop the waste! It’s kind of horrifying that, because they are too small to be “graded” in the commercial system, pullet eggs are often used in pourable egg products or other places where their special qualities are completely lost. Worse yet, they’re often just discarded. Such a sad and needless waste!

Our farmers know that pullet eggs are a true treasure, and we wanted our members to be in on the secret, too. We know that you enjoy learning about the food you find on our pages, and we wanted you to be equipped to look for these delicious little nuggets of goodness and to understand why they’re special!

Happy eating!

Published: 11/27/2020

New Options from Clean Conscience Chocolates!

BTW--this chocolate is good for you!

by Steve and Mary Kennedy, Owners of Clean Conscience Chocolates

Clean Conscience Chocolates is excited to announce 2 new products available on Fall Line Farms & Local Roots starting this week.

The first is our Raw Superfood Bark. Following the success of our Nut & Seed Bark, we decided to create a bark for those truly hardcore dark chocolate lovers. So we start with a thick layer of our 70% raw dark chocolate, then sprinkle it with a mix of raw goldenberries (a.k.a. cape gooseberries or Peruvian groundcherries) and cacao nibs (the purest form of chocolate) to create a very unique and carefully blended taste. Widely respected in the Ayurvedic world, goldenberries and cacao nibs are known as some of the most nutrient-dense superfoods available, along with cacao.

The second new option, designed to help our customers sustain their Clean Conscience fix during these trying times, is our latest boxed set – the Clean Conscience Survival Kit. Our Survival Kit has 1 each of all of our individually wrapped products: Peanut Butter Cup, Almond Butter Cup, Coconut Joy, Peppermint Patty, Raw Nut & Seed Bark and Raw Superfood Bark - for a total of 6 items. And as with all of our packaging and boxes, its Clean & Green!

Dark chocolate is very nutritious--rich in fiber, iron, magnesium, potassium, phosphorus, zinc and selenium--including all of the superfood properties of Cacao.

Dark chocolate has many proven health and anti-aging benefits including:

improved heart and overall health benefits. It's a powerful source of antioxidants and is particularly high in flavonoids and polyphenols, which provide protection against disease-causing free radicals. Plus, the cocoa butter found in dark chocolate contains healthy saturated fats (the same as found in olive oil). The impact is that dark chocolate:

--helps your body reduce inflammation

--protects cells from free radicals

--lowers blood pressure

--increases 'good’ HDL cholesterol, and

--reduces the effects of the ‘bad’ LDL cholesterol by preventing its oxidation.

Along with these benefits comes improved brain health and happiness! Besides increasing blood flow to the brain for improved cognitive and memory function, dark chocolate has been proven to affect your mood and mental attitude in various ways. It boosts the production of endorphins (the "feel good" chemicals in the brain), leading to a better sense of well-being--like a “runner’s high.” It’s also a top dietary source of tryptophan, an amino acid precursor to serotonin, the neurotransmitter of happiness and positive mood. It acts as an anti-depressant and is known to help reduce pain and diminish the negative effects of stress.
Finally, dark chocolate contains phenylethylamine, a compound called the “love drug” because it creates a brain buzz similar to being in love. This, combined with theobromine, another compound found in chocolate that’s related to caffeine, makes chocolate a mild aphrodisiac, and also means that it can help prevent depression.

And did you know that another proven benefit is gut health? Dark chocolate contains prebiotics– meaning it increases the beneficial bacteria in your intestines. It helps to keep the good bacteria levels high and bad bacteria in check.

So feel free to INDULGE without the guilt…and to treat your friends, too!

EDITOR'S NOTES: We carry most of the products made by Clean Conscience Chocolates. You can find them at

To view learn more about this amazing little company, please read the new producer profile that we published in April, 2020:

We're sorry that we're unable to sell the CBD-infused products from Clean Conscience Chocolates right now (NOT our choice!). We're working to resolve this and hope to list them again soon. In the meantime, you can find them on Etsy:

If you're interested in learning more about the studies cited in this entry, contact us and we'll ask Clean Conscience Chocolates to send you the information they use to substantiate their claims. All claims made in this article here are those of the authors.

Published: 10/30/2020

Crispy Seasoned Chicken Leg Quarters

Everyone loves having a go-to recipe for something seriously delicious but not too fussy. This one-dish recipe, adapted from, is excellent because it offers a basic method for cooking up a delectable batch of yummy chicken leg quarters. You can use the spices that we suggest here or come up with your own blends. Change them up to suit your mood!

We’re featuring pasture-raised poultry from Peacemeal Farm for this ordering period (June 11-14. 2021). They are restocking, and there are plenty of leg quarters on their page!

We imagine this meal with accompaniments of a fresh, crisp salad or some steamed vegetables, and some freshly baked bread. And don’t forget dessert! We’ve included shopping suggestions at the end of the recipe, and you can find almost everything you need on Fall Line Farms and Local Roots!

You’ll need:

· 4 skin-on Peacemeal Farm chicken leg quarters, bone-in

· Soy sauce: about ½ a cup

· garlic powder

· seasoning salt

· dill weed

· OR come up with your own spice blend and use it! You'll want about a teaspoon of each spice to start. You can also use one of the fresh herb blends from Manakintowne Specialty Growers or Liberty Tree Farm and tuck them up under the skin in place of what we’ve suggested here. Fresh green garlic and garlic scapes are wonderous things on chicken! Bibb Forest Farm has scapes this week.

Here's How to Make It All Happen:

Preheat your oven to 375 degrees. Place a rack in the middle position.

Line a 9 X 13 baking dish with foil. ( suggests also using a rack if you like your chicken to be as crispy as possible.)

DON’T REMOVE THE SKIN from the chicken! You need it for the flavor and texture you’re going for. But you need to get the soy sauce and spices up under it, so detach it enough so that you can expose the surface of the meat, but leave it attached in strategic spots. (You'll lay it back down over the meat after rubbingin the spices and cooking.)

Brush the meat with the soy sauce, then sprinkle with about ½ of the seasoning mix you have chosen. Rub it lightly into the surface of the chicken leg quarter, then pull the skin back over the meat.

Put the chicken pieces in the pan or on the rack skin side up, leaving a few inches between them. Sprinkle the skin with about the same amount of the spice mix that you used underneath.

Bake uncovered for about an hour, then raise the oven temperature to 400 and bake for about another 15 minutes. (Larger quarters may take just a little longer. You know they’re done when you insert a meat thermometer in the thickest section of the meat. Remember not to touch the bone! At 165 degrees F, it's done.

Let the chicken rest for 5 minutes or so, then tuck in!


Peacemeal Farm has chicken leg quarters. If they're sold out, check Salt & Pepper Farm.

You can find salad fixings and veggies by searching under "Fruit and Produce."

Broadfork Farm and Great Harvest Bread Company have freshly baked bread, and Craft Bakehouse usually has some kind of wonderful savory biscuit.

Dont forget DESSERT!

· Truly Scrumptious/Leek & Thistle

· Craft Bakehouse

· Great Harvest Bread Company

· Salsas Don Sebastian

· Favour Cookie Company

· My Empanada

· Curds & Whey RVA

· Misty Morning Sunrise Farm

Published: 06/11/2021

The QuaranThyme: A Cocktail (or Mocktail) From Red Root & Co.

Corey MacDonald, founder of Red Root & Co., shares this refreshing recipe that will take the edge off of being cooped up under quarantine. She received it from one of her customers, and now she's sharing it with us.

Red Root & Co.'s QuaranThyme Recipe:


2oz Tequila (omit for alcohol free)
1.5 ounce RR&Co Ginger Apple Shrub
1.5 ounces fresh squeezed lemon Juice
1 ounce Thyme Simple Syrup (see instructions below)
Lemon seltzer


In a shaker pour the first three ingredients. Add a few ice cubes. Shake. Prep a glass with ice and strain cocktail over the ice. Top with seltzer water. Garnish with thyme and lemon.

Thyme simple syrup:

¼ c water, ¼ c sugar, 1 tsp honey, 3 thyme sprigs
Heat water, sugar, and honey in a small saucepan until dissolved. Remove from heat, place a few thyme sprigs in warm mixture, cover for 30 minutes. Remove thyme from syrup. Strain, if needed, to remove leaves.

If you've very bought any of Red Root & Company's products, you'll know that they taste great. For Corey MacDonald, the founder and owner of this small Virginia operation, that's key. Proof of their deliciousness is that Red Root & Co. just won the Elixir category at the 2021 Good Food Awards.

Enjoy without guilt. Corey is careful to source responsibly, choosing locally and sustainably raised ingredients whenever possible, with a focus on organic methods.

Published: 02/27/2021

Bloody Brilliant: The Local Social Enterprise Behind Back Pocket Provisions


I know I’ve said this before, but it really bears repeating: one of the coolest parts of being me (Marketing and Promotions Director for Fall Line Farms and Local Roots) is that I get to interview our producers and talk to them about what they do, then introduce them to you. It never fails that after talking with every one of them, I’ve come away inspired, informed, and feeling very optimistic about the possibility of making local food an even larger part of the economic picture in our region. Together, we can preserve farms and make great food even more widely available--just by enjoying it! Back Pocket Provisions serves as just the right kind of business model for bringing something delicious to consumers, while also providing critically important economic opportunity for tomato growers across the state of Virginia. And let’s not discount the fact that, in creating such a tasty line of Bloody Mary mixes, Back Pocket Provisions is winning converts to local food all of the time just because of the taste!

In this interview, I spoke with Will Gray, the CEO of this impressive social enterprise. I hear you asking already: “Social enterprise? What is that? Read on and you’ll learn the definition, plus a lot of other cool things about Will, Back Pocket, and how this product’s benefits go well beyond just the enjoyment of a wonderful drink.


Katie: Thank you so much for talking with me today, Will! I know our members will be excited to learn more about your product, which they already seem to be enjoying without even knowing the story—or should I say stories—behind it. Can we start with the name of the business: Back Pocket Provisions? Where did that come from?

Will: (Laughs.) Well, there isn’t really too much of a story. Sometimes I like to say that we came up with the name because we source ugly tomatoes, so the farmers love keeping us in their back pockets! (Laughs.) And that’s really part of it. But it actually all started when I was first in D.C. and working as a private chef. Not a classically trained chef—just a proud line cook. I cooked professionally for number of years. I just love the alchemy of turning food into other food! Anyhow, I was doing some small event catering at the same time. It was a side hustle. Cooking—making food—was the skill that I kept in my “back pocket” while I was looking for work in the food system.

Katie: That’s a better story than you think it is, actually: we love a company founded on inspiration and a love of good food! Can you tell me a little bit about the beginnings—who and what was involved in getting this off the ground, and who is involved now?

Will: My sister, Jennifer Beckman, worked with me early on. She’s a longtime supporter and Bloody Mary drinker. She’s also an attorney and an award-winning recipe writer. She helped us get up and running. Our current crew is small but mighty. Trey Corrin handles our back office work and manages markets in Charlottesville. Heidi Chaya works out of Front Royal; she’s a content writer and digital marketing expert. She’s the one collecting and presenting our farmers’ stories. Kevin Zeithamlis based in Richmond, and he handles RVA-based events and in-store support. And COVID moved Sam Eldridge into our art and external-facing production from his home office in Upstate New York.
Katie: Well, you’ve come up with a great idea for reducing food waste and helping farmers make money. For example, you use "ugly tomatoes," meaning the tomatoes that taste delicious but may be misshapen or have other superficial flaws that keep them from being retail-worthy. I’m curious about those tomatoes and about how you achieve consistency in the taste of your product when you’re sourcing different tomatoes from different farms. Do you even worry about that?

Will: I love that question! We definitely care about consistency in quality, because we want our customers to have an amazing craft cocktail experience. We want their reaction to be, “Wow! That’s really fresh!” But guess what—if we make a batch that’s 50% Hanover Slicers, then it’s going to taste different from a batch that’s 50% Cherokee Purple tomatoes. Different batches will definitely have a different taste. That’s why we always say, “Shake before pouring. Appreciate subtle differences.” The differences are a feature, not a flaw!

We’ve all spent a lot of time eating way over-processed tomatoes and products with exact scalability. For big companies, it’s all about predictability of taste. Not ours. It’s all about the tomatoes, and come on--they’re different every season! Back Pocket Provisions’ Bloody Mary mix won’t taste the same every time you try it. That’s just not how nature works. That’s not how food works. Who would trade all the wonderful nuances of seasonality and flavor to make sure that the food is identical every time? If we’re sourcing from Appalachian Sustainable Development, the tomatoes are going to taste different from those grown in RVA and Hanover. We go with what’s great and what’s in season. Terroir is the point of an heirloom tomato!

Katie: Can you talk a little bit about your product line and how you come up with the ideas for each delicious Bloody Mary mix? And please tell us more about your collaborative projects—like the Bloody Blue Ridge that you worked with Ian Boden of The Shack to make. Will you be doing more collaborations?

Will: [Bloody] Brilliant is our flagship, and that won’t change. It’s pretty much the classic. Bloody Baja was our second recipe, and it was kind of a sleeper favorite for us. What sets it apart is the corn juice and the texture. The smokiness and heat make it fun and different--different from most Bloody Marys that people have had. Maybe it’s the bartender in me, but I think Baja is really fun for making cocktails. And Bloody Bangkok has that Asian flair. Great for making a distinctive Bloody!

Bloody Blue Ridge was a collaborative effort for us, as you pointed out. We came out with it last fall. Ian makes a fabulous ghost pepper and sorghum hot sauce, and Bridget Meagher of Catbird Sauce Company in Charlottesville makes the vegan Worcestershire that gives the mix its umami. And yes--it was such a great experience working with them that we have nothing but plans to do a whole series! Unfortunately, COVID-19 has kept us from being able to do it the same way we did with Blue Ridge, so nothing this year. But we’re looking for other ways to collaborate. And we’re doing another run of Blue Ridge, same recipe. We’ve just been blown away by the positive feedback.

We originally envisioned that we’d only do [the collaborative mixes] only once, but the response has been so good that we may just keep adding to the lineup. (Laughs.) Our entire life is a test kitchen right now. So, yes—we will do another collaboration, as soon as it’s feasible.

Katie: When I first saw your mission statement (“Our mission is to make life more healthy, delicious, and fun by helping small farms succeed”), I just knew you were going to be a great match for FLF&LR. I hope our members will go to your website (link provided below) and read more about Back Pocket Provisions and the philosophy and thought behind it. So impressive! Can you talk a little about your inspiration for starting the business?

Will: Absolutely! I had been working in the local food system for about 12 years. I came to this as an eater. I love to eat and drink. They’re two of the great passions of my life. I was lucky and had the opportunity to get into food service young. I spent time working in kitchens when I was in college in Charlottesville, and I became fascinated with the stories behind the food, the culture of the food—where it all comes from. I began to think about that, and I also began to notice how broken the American food system is. It became really clear to me that it was—and still is—very difficult to make a living as a farmer. I was privileged to grow up in a family who owned land. My father was a bit of a back-to-earth guy, a gentleman farmer. We grew up valuing food, growing it ourselves. Lots of gardening! As a ten-year-old, I didn’t pay attention. Not yet. Then I kind of lived it through the restaurants where I worked. And it all eventually sunk in. Now I feel called not only to pay attention, but to take action to make things better for farmers.

Katie: Yes, And, in turn, for people who appreciate a good Bloody Mary and other great local foods and beverages, right?

Will: Right. The whole time I was working in food, I was thinking and learning. I worked for a while at The Rock Barn, a Nelson County farm-to-table catering company that pivoted into sustainable nose-to-tail hog processing. Later, I worked for a national food non-profit in D.C., The Wallace Center. It was at the Wallace Center that I began to see problems on a national scale. While I was still there, my sister and I launched Back Pocket Provisions as a side project. We feel so lucky to have been able to create this—something that practices local procurement and is useful to farmers. It was about a year and a half ago that I made the jump to full-time CEO.

Katie: On your website, you say, “Back Pocket Provisions is a social enterprise. That means that while we’re a for-profit company, we make decisions about how we work based on furthering our mission, not just increasing our margin.” I know that our members would be interested in knowing more about how that plays out in the way you do business. Tell me about that.

Will: We really are a for-profit social enterprise. We use the mechanism of capitalism and business, but rather than maximizing profit for shareholders, we try to optimize for social good. In our case, the social good is our mission. The problem that Back Pocket Provisions is trying to solve is that it’s hard to have a successful life as a small farmer without compromising on certain values. We don’t want our farmers to have to compromise, and we want them to make a good living. So we operate Back Pocket Provisions in a way that serves our farmers. We use the financial levers of the market, creating business that serves social good. We like to joke that we’re unusual, because at Back Pocket, the customer comes second. Our products and our customers are our means—supporting a stronger food system is our end.

Katie: I can’t tell you how much I have enjoyed talking with you, Will. And I can’t tell you how pleased we are to be working with you. I hope you’re enjoying the Fall Line Farms and Local Roots experience!

Will: We are really happy with it. Sales have exceeded our expectations. But I have to say that one of my favorite things about being part of this is the Thursday producer drop-off. I think it’s such a great opportunity. In a business, it’s so easy for everything to be so intellectual, but seeing this giant group of growers and makers going this way and that way every Thursday morning, exchanging fresh flowers and tomatoes and veggies and stuff—I have really enjoyed it. It’s a great community-led effort to distribute community-made-and-grown goods.

Katie: Thank you so much for your time, Will. It’s been a pleasure. And I can’t wait to see what you come up with next!

Will: Thanks. I’ve enjoyed it, too.

ne last bit of local food wisdom from Will—a reminder of what seasonal eating is all about: “Eating locally is an ideological and political act, but it’s also treating yourself. Rather than wanting to have everything all the time it’s the opportunity to have the best things when they’re available and at their best.”

What can I say? The guy is, well, Bloody Brilliant!

Shop for Back Pocket Provisions on our FLF&LR buying pages:

Visit the Back Pocket Provisions website where you’ll find information on their farmers and products and some wonderful recipes for cocktails and mocktails!

You can also find them on Facebook and Instagram at @backpocketprovisions.

Published: 10/02/2020